The BBB Wise Giving Alliance national charity carries a lot of meaning for both
donors and charities.
For donors, the appearance of the seal in a charity’s mailings, on its website,
in newspaper and magazine advertisements or elsewhere is a clear and concise sign
that the charity meets the Alliance’s Standards for Charity Accountability.
Donors may not know, though, that for charities, putting the seal in their materials
is the culmination of a demanding process. Before national charities can even apply
to use the seal, they must undergo evaluation by the BBB Wise Giving Alliance, the
nation’s most experienced charity evaluator. And the evaluation process is anything
but superficial. It involves rigorous scrutiny of a charity’s governance, effectiveness,
finances and solicitations and informational materials. The standards go beyond
what government regulators require.
Only organizations that come through an Alliance review with a “meets standards”
conclusion are eligible to participate in the seal program. Not all will decide
to do so. Participation is entirely voluntary and involves licensing agreement and
fee. But more and more charities report that the seal gives them an efficient way
of demonstrating their commitment to accountability and ethical practices, the values
that donors are looking for. This commitment is all the more credible when it is
verified by the familiar and respected BBB Wise Giving Alliance.
“National charities that display the BBB Wise Giving Alliance seal can do so with
pride,” says Art Taylor, President and CEO of the Alliance. “Not only are they attesting
to their organizations’ adherence to sound standards, they are helping to increase
donor confidence and strengthen public trust in giving.”
Click here to use your charitable contributions wisely by sponsoring a child
today.
This BBB Accredited charity meets all 20 Standards for Charity Accountability and
is a Seal Holder. Find out more...
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